International zone The Hague

The Creative Industry Stimulation Fund engaged Witteveen+Bos, Braaksma & Roos and The Cloud Collective to develop a working method for a rezoning plan for vacant buildings in the international zone in The Hague.

Rezoning is often about physical restoration measures. In this plan, Witteveen+Bos explicitly devoted attention to socio-economic measures, such as responding to market scope to prevent cannibalisation. This was reflected in the plan. Instead of opting for yet another hotel, for example, it was decided to go for a food safety tribunal with societal gains for the city. The new purpose was selected based on interaction between building and area qualities. By using this working method the societal gains for the city proved far higher compared with ‘ordinary’ rezoning.