Strategy and corporate objectives
The complex challenges society is faced with are summarised in the UN’s 17 Sustainable Development Goals (SDGs). These 17 SDGs constitute a global call to action to create a socially, ecologically and economically sustainable world by 2030. Together with internal and external stakeholders, Witteveen+Bos looked into how we can maximise our contribution to achieving the SDGs. Our analysis shows that we can make concrete contributions to 11 of the 17 goals. We defined four corporate objectives through which we aim to increase our impact on these material goals.
Objective 1: Adding value through projects
Our first objective is based on the first part of our mission: we resolve complex issues related to water, infrastructure, environment and construction projects. Executing projects in these areas is our core business. All stakeholders agree that we can achieve the strongest impact in projects focused on these areas. For instance, we can contribute to sustainable development goals like good health and well-being, clean drinking water and sanitation, affordable and clean energy, resilient infrastructure, sustainable cities and communities, responsible consumption and production, conserving life below water, and conserving life on land.
Witteveen+Bos has deliberately opted for a broad portfolio of disciplines and clients to allow us the freedom to select projects that enable us to maximise the value we create. In order to maximise our contribution and offer sustainable solutions, we apply our seven sustainable design principles in all projects.
In support of a worldwide joint learning process throughout the chain, we share our knowledge and the experiences gained with various clients. We aim to provide optimal products that fulfil all applicable usage, safety, environmental and maintenance and management requirements.
Objective 2: Developing talent
Our second corporate objective is based on the second part of our mission: we want to provide a platform for our staff to achieve their ambitions and develop their talents. We want to be a good employer in all respects and make sure that inclusivity and diversity are self-evident. We offer an environment where everyone can make the most of themselves. Trust, being in business together and looking out for each other are important elements in our corporate culture.
In this way, we aim to contribute to sustainable development goals including fair employment, high-quality education and reducing inequality.
Objective 3: Adding value through our business operations
We also want to take responsibility and add value through our business operations. By making the right policy choices regarding e.g. sustainable offices and mobility, we are reducing our carbon emissions. As entrepreneurs, we consider it important to show commitment to corporate social responsibility. We actually promote this in our supply chain.
With optimised, sustainable business processes, we contribute to the sustainable development goals including responsible consumption and production, climate action and partnership in order to achieve the UN objectives. Furthermore, optimising our work environments will also facilitate talent development and project-based working.
Objective 4: Creating economic value
As an international engineering and consultancy firm, we play a role in promoting economic growth through our projects. For the long-term continuity of our business, we also need to achieve strong financial results. Creating economic value has therefore been defined as our fourth corporate objective.
Good financial results are not a goal in themselves, but are necessary to ensure sufficient scope for innovation and other new developments and to invest in people. We therefore aim for a healthy annual net profit margin of at least 8 % and an annual workforce and revenue growth of 3 to 5 %.